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Lululemon FYW - Campaign Event, Seoul, KR
Client
Lululemon - Find Your Wellbeing Campaign Event
Industry
Fashion Apparel Industry - Athletic Wear or Athleisure Sub-sector.
Project type
3D Visualization of FYW Concepts and Brand Implementation
Year
2023
Location
Seoul, KR
Role
JOCA Creative Studio collaborated with the Lululemon APAC Brand & Community team in the development of feasible solutions for the production and implementation of their vision, through 3d visualization of the brand activation at the COCIETY venue in Seoul, South Korea.
Collaborators
HAI IHWA
Hai Ihwa is a floral and installation artist based in Seoul, South Korea.
Working with organic, natural flora and fauna, the artist works across studio /campaign and event /activation environments to juxtapose nature within the context of brutalist spatial design.
Lululemon believes that wellbeing is different for everyone, and they are here to support you on the journey to ‘Finding Your Wellbeing’. Lululemon seeks to create their largest APAC activation of the year with the goal of becoming the most credible and inclusive brand in wellbeing.
The activation is designed for guests to experience holistic wellbeing in action, through the lens of Lululemon.
The FYW Experience consists of 3 key elements:
1. The Wellbeing Experience - Mindfulness (Make space for yourself)
- Experience: Immersive singular experience, grounding moment.
2. The Club House - Connection (Social & Community Space)
- Experience: Wellbeing plan booth, product showcase & trial, refreshments.
3. The Studio - Movement (Physical)
- Experience: A mindfulness studio offering experiences that combine breathwork, meditation, yoga, Pilates, and more to support transformation and personal development.
